Buffalo's team in the All-America Football Conference (AAFC) in 1946 was the Bisons. In 1947 a contest was held to rename the team, which was owned by James Breuil of the Frontier Oil Company. The winning entry suggested Bills, reflecting on the famous western frontiersman, Buffalo Bill Cody. Carrying the "frontier" theme further, the winning contestant further offered that the team was being supported by Frontier Oil and was "opening a new frontier in sports in Western New York". When Buffalo joined the new American Football League in 1960, the name of the city's earlier pro football entry was adopted.